Getting your first client is one of the most rewarding steps in starting a service-based business, and it begins with the power of asking. When I launched Summit Seal and Stripe, my seal coat and paving business, I learned that simply asking for opportunities—while being honest and transparent—was key to landing my first five clients. Let me walk you through three strategies that focus on asking for work and creating value for your customers.
1. Start Asking Early
Even before you’ve finalized all the details of your business, start reaching out. When I was still purchasing the equipment for Summit Seal and Stripe, I began setting up jobs. I shared my vision with potential clients and asked if they’d give me a chance to earn their business.
How to Do It:
Be Honest: Let people know you’re just starting out but are committed to doing high-quality work.
Create Value: Offer to provide before-and-after photos or discounted rates in exchange for testimonials or referrals.
Be Persistent: Don’t be afraid to follow up politely if someone doesn’t respond right away.
Example: I explained to my first clients that I was new to the business but dedicated to delivering excellent results. By being upfront, I earned their trust and their business, which quickly led to word-of-mouth referrals.
2. Tap into Your Existing Network
Your friends, family, and acquaintances are often your biggest supporters. Don’t hesitate to let them know about your business and ask for their help in spreading the word.
How to Do It:
Direct Outreach: Send personalized messages or make phone calls to people in your network who might need your services or know someone who does.
Ask for Referrals: Encourage your contacts to connect you with others who could benefit from your work.
Be Specific: When asking for referrals, clearly describe the type of clients you’re looking for.
Example: Early on, I reached out to local business owners in my circle and offered to seal coat their parking lots at a discounted rate. Their referrals brought me more clients, and my business began to grow.
3. Always Keep Asking
Even after landing your first few clients, continue asking for work. As long as you’re confident you can provide value, there’s no reason to stop.
How to Do It:
Ask for Feedback: After completing a job, ask clients if they’d recommend your services to others.
Request Reviews: Politely ask satisfied customers to leave a review on platforms like Google or Yelp.
Stay Engaged: Check in with past clients periodically to see if they need additional services.
Example: To this day, I still ask for work. After every job, I request feedback and inquire about other projects they might need. This simple habit has kept my pipeline full and my reputation strong.
Final Thoughts
Landing your first client doesn’t require a huge marketing budget or years of experience—it starts with asking. By being honest, persistent, and focused on adding value, you can turn initial opportunities into a snowball of success. Remember, every big business starts with a single client. Don’t wait for clients to come to you—ask for the chance to serve them.
How have you approached getting your first client? Share your experiences or questions in the comments below!
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